Recognized as a frontrunner in the home staging business, Sarah Moyse has staged over hundreds of properties in Toronto for homeowners, real estate agents, builders and developers.Parlaying her valuable real estate experience in her hometown of Montreal, along with 15 years of pre-sell condominium marketing in Toronto. Sarah’s real estate product & marketing expertise has helped sell millions of dollars’ worth of residential real estate for her clients over the last 22 years.
With an unwavering eye towards return on investment, Sarah works to create the best possible experience for potential buyers. Sarah’s professional background and passion for design ensures that her work reflects cutting edge style and the best-practices to attract the highest possible bids for each property.
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1. What interested you in the staging industry? And how long have you been involved in it?
I have been in staging for 22 years and I rather stumbled into it after leaving the Corporate world of Pre Sell Condo Marketing. This is where I learned the skills of marketing a home and all the tricks of the trade in designing sales models.
2. What is your favorite part of working in the home staging industry?
It’s ON DEMAND interior design. Your in and out, then off to the next one. Immediate, intense gratification!
3. What should a real estate agent or homeowner look for when hiring a stager?
Aside from the obvious skill set and references. Confidence and a calm authority.
4. What’s the number one mistake homeowners make when trying to do their own home staging work?
Not de-cluttering, re-organizing and cleaning all closest, drawers and cabinets.
Before and after examples of a project Staged by Sarah!
5. What is the best advice you can give a new stager who has just entered the industry?
Have a contract outlining what is expected of you and what is expected of the client. This way there will be no misunderstandings or stressful late night calls.
6. What is your favorite go to piece to work with at Lux?
Great question! It would have to be the Chandra chairs!
7. The home staging industry can be very busy especially during high season, what advice would you give to stagers in achieving balance between work and personal life?
Your clients need to know your days/times of operation. This will set the boundaries. Try to avoid booking any staging’s on Monday’s where you are forced to prep on the weekend. Keep your weekends clear for family and personal re-booting time.
8. What do you like to do when you are not working on consultations and projects?
Improvements and repairs to my own home. Gardening!!!!
Thank you Sarah for your time, happy staging! 🙂